Northwest Paper Box, a family owned business for more that 50 years, needed to update an almost 10 year old site to reflect their new business approach and image. They needed to show their design, printing, manufacturing and logistics capabilities as a whole business solution rather than just a box maker. The website being their primary branding piece to customers, it was our job along with Marketing Essentials to give the brand a feeling of multi faceted production solutions for todays business, with a family oriented customer service and attention to detail.
We were tasked with writing/rewriting the copy and brand positioning to help clarify their many products and services in the most simplistic way possible. What we came up with was a very flexible and up-dateable site for not only the end user, but for NW Paper Box as well. Giving them a slight brand update in new colors and a lighter feel, they have carried this look and positioning over to other collateral as well. A very successful project for all involved.
