Ashworth Inc, the licensee for Callaway Golf Apparel hired us to design and art direct their apparel catalogs for Callaway Corporate Sales. In keeping with the brand we had developed for the Callaway Golf Apparel and Soft Goods catalogs, the look and feel for these photo shoots and layout were edgy and modern. The corporate sales side of the business presented an interesting challenge, that all the apparel fabrics and color way photos needed to be included on the page along side the lifestyle shots. The catalogs were received quite well by both the retailers and rep force.
Category: Art Direction
We worked with Powercore 360 to art direct and write this intro video for their products. This was part of their new identity campaign and is featured on their website and in promotional materials.
In our continued relationship with Callaway Golf, they asked us to design and create the 2010 Soft Goods Catalog. This was the first year that all soft goods departments were falling under one catalog. Working in conjunction with the many departments that encompass, we did all initial concepting, design, art direction, photo direction, layout, post production, and print management on this great piece.